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About Us
At Like-Minded Marketing, we believe nonprofits are the backbone of a healthy and sustainable community. Our mission is to amplify their impact through affordable, efficient, and transparent marketing support that honors the realities of limited resources.
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We see ourselves as an extension of each organization’s team—immersing in their culture, values, and goals to tell stories that reflect the heart of their work. Collaboration and authenticity guide everything we do; we believe meaningful results come from mutual trust and shared creativity.
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Above all, we believe in reciprocity. We approach every partnership with honesty and openness, ensuring our clients never feel locked in or dependent on us. Instead, we empower teams through training, shared insights, and practical tools so they can grow their own capacity. This spirit of trust and collaboration creates lasting relationships that continue to grow and give back—time and time again.
Our Team
CASSIE KELLY
CEO
As a professional marketer, storyteller, and changemaker, Cassie works to empower others with knowledge and understanding about science, history, and above all, themselves.
She holds a Bachelor of Science in Journalism from Ohio University. After a brief stint as a journalist in New York, she moved back to her home in Columbus in 2017 to serve her community as a nonprofit communicator. She launched Like-Minded Marketing in 2020.
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She also continues to write for national publications, including Mechanical Engineering Magazine, and recently published her debut novel, The Clearing.
HEATHER ARRA
Graphic Designer
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Heather Arra is a creative strategist and designer who believes the best design starts with real connection. With more than 15 years in the nonprofit world and a background in digital marketing, branding, and storytelling, she brings a people-first approach to everything she creates. Heather loves turning ideas into visuals that feel elevated but still down-to-earth — helping brands show up with clarity, confidence, and heart.
At Like-Minded Marketing, she’s excited to team up with purpose-driven businesses to create design that not only looks beautiful, but means something too. When she’s not designing, you can usually find her cozied up with her Australian Shepherd, Sadie, and a big mug of coffee.